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October 29th, 2014 | By trader | Published in LUNCH IS FOR WIMPS | Comments on this postNo Comments »

Britain’s blue-chip FTSE 100 index levelled lower by midday last week, with British American Tobacco knocking majority of the points off the benchmark following its most trading update.

According to the manufacturer of Dunhill and Pall Mall cigarettes, the trading environment still remains very challenging due to the constant pressure on global consumer disposable income along with currency issues and a much slower economic recovery particularly in western Europe.

BAT is representing world class products and people are more than willing to pay for premiums. However, it becomes apparent that investors will personally be paying one thing one day after the other, which later becomes critical to maintain revenues in order to reduce prices which is probably very difficult to affect the income probability that is presently experienced by the economy.

The same stock was not performing well and was down 4 %, making it the largest faller on a FTSE 100 down which was reduce to 0.2 % at 6,362.99 points last week. Imperial Tobacco was likewise down 0.7 % respectively.

Analysts were somewhat apprehensive at the same time optimistic on the FTSE 100’s outlook following its decline of more than 10 % in the past four weeks prior to a marginal recovery late last week.

The index is still being traded below the bottom of the continuum which has been positioned in place since summer two over years ago. Traders are presently talking about the possibility of a year-end-rally, which is possible although these are some obstacles than still need to be addressed.

The near-term upside still appears to have a more than realistic probability at this point, but the FTSE is no longer looking oversold way past the 6,400 or so wherein the gains are more likely to be much more hard-won.
The mid-cap FTSE 250, still despite the boost by a bullish update by bid speculation surrounding specialist chemicals maker Croda International and gamble business Playtech surprisingly was able to rise by 0.5 %.

Shares in Croda increased by 4.2 % which was able to add a 1.8 % gain last week in which the Daily Express and Daily Mail newspaper attributed to the current talks and discussions of a 4 billion pound ($6.45 billion) investment for the said company.

Playtech was able to rise 6.8 % following its renewed confidence that it needed in order to exceed the present market expectations after a strong start to the final quarter which followed a 29 % increase in revenue in the previous period.

On the negative aspect, SuperGroup, the British based firm behind the fashion brand plunged 4.3 % following the naming of its former co-operative group’s new chief executive Euan Sutherland as its new boss by replacing its founder, Julian Dunkerton.

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