Former BBC Dragon’s Den investor Richard Farleigh is the latest high profile name to join the growing hunt for CFD market share, ahead of the launch of his online broker H2O markets. As a number of high profile launches continue to raise the profile of CFDs as an investment vehicle, the news of the launch of H2O is considered by some to be a risky venture, with so much consumer noise in the industry at present.

However, with several unique differentiators, it might just be possible that the multi-millionaire entrepreneur with a vast record in banking and finance might just have put together a very attractive offering, relying on a combination of Farleigh’s own strategies and academic work and a highly skilled management team.

H2O Markets is positioned as a service-led broker, providing clients with insights, advice and support that other brokers don’t even try to offer. According to Farleigh, there is a sizeable market for traders looking beyond the basics offered widely online, and by offering high-quality service through sharp, educated staffing and a commitment to customer service, H2O hopes to stand out from the crowd.
Of course, it isn’t the only CFD broker launch happening at the moment, and arguably the resulting buzz will help foster and nurture the industry towards more significant growth. Without a doubt, the popularity of CFD trading is rising rapidly worldwide, and with the ongoing marketing efforts (particularly directed towards consumer investors), it’s more than possible that Farleigh and H2O will be able to capitalize on the growth in this sector.